There are a number of boxes to tick before you are investor ready. Depending on your business model and growth strategy, the amount of users that your site has could play a huge part in shifting the mindset of an investor from 'should I invest?' to "wow I need to invest now!".
But you need the funds to generate users right?!?!
This is what I thought, until I discovered growth hacking. Mike Adams, the founder of Skyler Gotham and advisor to 30 start-ups is an expert in helping companies grow by networking and growth hacking.
For those of you that don't know what growth hacking is, here is googles definition;
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. ... Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Here are the top 3 growth hacking tips from Mike Adams;
1. Set google alerts to notify you of articles published in your industry and post controversial comments with a link to your website
2. Post ad for interns in Workinstartups.com and recruit 5 interns to do the same as number 1 for exponential result
3. Join helpareporter.com and ask to be the source of a journalists article
There are over 150 growth hacking techniques. If you'd like to learn more, here is a great post explaining everything you need to know: https://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-1/
If you were stuck wondering how to generate users without spending money, now you know :)